Specialized needed a launch video for the Levo 4, something that captured the magic of its electric motor melding with the rider’s power, where super meets natural. We drew inspiration from the northern lights, channeling the energy into a visual force that elevates the entire ride. The project started with just five VFX shots, but quickly grew to 25 shots as we realized how well VFX could drive and shape the narrative.
Creative Director + Animator
