This series of social videos for Xfinity’s XB9 router was all about showcasing its powerful signal with quick, clear messaging designed for fast-scrolling audiences. As the sole animator and creative director, I worked to keep things simple and efficient. We shot handheld background plates on an iPhone in downtown SF, used After Effects for tracking and previews, and refined everything in Cinema 4D. By keeping the process light and native to platforms like TikTok, we created authentic, scroll-stopping content that felt right at home in-feed.
