We helped launch the new BMW i5 with two videos designed to feel both sophisticated and exciting, showcasing the car’s incredible new tech while keeping its prestige in mind.
To grab attention, an 8x8-foot LED cube was installed right in front of the Tesla store at Westfield in LA. The cube played our animation across its screens to create the illusion of looking into the cube.
The timeline was tight, less than two weeks for three animators and myself to pull it off. Using CAD files from BMW, we modeled, textured, and lit everything in Cinema 4D, then composited it in After Effects.
Animators: Nick Bizzack, Dennis Wilkens, Luke Davisson
Creative Director Motion: Mike Landry
As a bonus (since we already had the car modeled and textured) we created this additional video for the BMW social feeds.
animator: Nick Bizzack
