I first joined GSP in 2006 to work on Comcast branding and end tags. Nearly 20 years later (hard to believe), I’ve helped Comcast and Xfinity reimagine, reinvent, and refresh their brand more than a dozen times. Each round brings new challenges and creative twists but somehow, it never gets old.
Below are a mix of experiments, tests, and brand evolutions from over the years. Some that made it out into the world, and some that never left the lab.
