This BayFC project was a once-in-a-career opportunity, and I feel incredibly lucky to have been part of it. Brandi Chastain and Leslie Osborne were starting a new professional women’s soccer team in the Bay Area and asked us to name the team and create their logo and branding.
We explored a wide range of ideas inspired by unity, the Bay Area, strength, and empowerment. The breakthrough came when my deskmate, Benny Gold, sketched an Old English-style logo featuring a Golden Gate Bridge tower. From there, we designed, animated, and brought the brand to life, helping launch the team with branding that feels both strong and timeless.
