Comcast Busniess Branding

This project flipped the switch for our agency. Comcast Business had just refreshed their logo (each letter with one rounded edge and one straight) and asked us to build a full design system around it. The big idea was “digital meets humanity,” but explaining it felt clunky. So we decided to make a video., one that did all the talking. During the pitch, the team just hit play. Then the client passed it up the chain, no extra explaining needed, even at the CEO level. That video changed how we worked. It energized the team, nailed the message, and set a new standard. From then on, motion ebrand videos became our secret weapon and the wins started stacking up.